Effective PR is essential in order to be successful in the outbound Chinese tourism market.
Forming great working relationships with the Chinese media and Chinese KOLs is a complete game changer in terms of promoting a destination to the outbound Chinese tourist market. Both the Chinese media and KOLs have the power to connect with a wider Chinese audience in order to market a destination so that the appeal of that destination will grow significantly.
But how do you really work with the Chinese media? And who are the main media outlets in China for travel?
In this video Vivienne Song, the Manager of our Beijing office, sits down to discuss some top tips on Chinese PR and working effectively with the Chinese travel media.
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