Chinese Tourism Leaders’ Dinner 2019

The third annual Chinese Tourism Leaders’ Dinner, held on the eve of World Travel Market London 2019, was a huge success. Hosted by China Travel Outbound and Capela China, the event marks the beginning of the international travel event and brings together all the movers and shakers of the British tourism industry who are making a difference to growing the inbound market of Chinese visitors to the UK.

We were extremely proud to welcome our clients, London North Eastern Railway (LNER), as our sponsor for the event this year. Laetitia Beneteau, the Leisure Sales and Distribution Manager at LNER, provided our guests with a fascinating insight into how LNER has been working closely with the China Travel Outbound team to bring high profile Chinese Key Opinion Leaders (KOLs) to experience the wonderful train journey up the East Coast from London to Scotland over the past 18 months. 

We were also joined by senior representatives from the travel companies, attractions and destinations who are leading the way in promoting Britain to the Chinese. Some of these very special guests included VisitScotland, Visit York, City Cruises, Gatwick Airport, Royal Museums Greenwich and English Heritage. We were absolutely thrilled that everyone could come together and celebrate the future of Chinese tourism in the UK. Of course, we celebrated in the most appropriate fashion – over a delicious Chinese feast at a restaurant in London’s Chinatown, London. Everyone had a wonderful evening, and we cannot wait to host this event again next year. 

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Inaugural Chinese Tourism Leaders’ Dinner to be held at World Travel Market 2017

The inaugural Chinese Tourism Leaders’ Dinner will be held on Sunday 5th November 2017. Hosted by specialist travel PR agency, China Travel Outbound, and China Welcome training experts, Capela China, the event will bring together those senior travel and tourism professionals who are driving the growth in Chinese tourism to the UK. Guests include representatives from VisitBritain, Royal Museums Greenwich, Blenheim Palace, Bicester Village and the Edinburgh Tourism Action Group.

The theme of this year’s event will be ‘The rise of the Chinese Independent Traveller’. We are delighted to welcome Europe’s most highly respected expert on Chinese tourism, Professor Dr Wolfgang Arlt, Director COTRI (China Outbound Tourism Research Institute), to present his thoughts on the changing landscape of the FIT market. China Travel Outbound’s Beijing Director, Vivienne Song, will then share her top tips with the audience on how best to engage with and market to this valuable and growing segment.

Attendance at the event is by invitation only. You can follow the event on Twitter @ChinaTravelOut or @CapelaChina #CTLDinner.