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We offer Chinese PR, marketing and representation services to build your brand, drive sales, and increase your share of the world’s largest outbound travel market.


Our Chinese team have excellent relationships with travel trade and consumer media, lifestyle press, and travel and food bloggers in China. We will help you create regular newsworthy stories to keep your product centre stage with Chinese travellers. We deliver a full range of PR services including media workshops, media and blogger trips, on and offline promotions, press releases and networking events.

Chinese Online
Brand Profile

China’s ‘go-to’ travel websites, such as Mafengwo, Qyer, and Ctrip, boast millions of monthly users, making them the most important platforms for your hotel or tourism brand. We can help you understand your existing profile, let you know what people are saying about your brand, and boost your presence by working with KOLs and the content teams of these websites.

Travel Trade

Our team in Beijing will become your Chinese sales force. We will prepare a strategic travel trade plan for you, advising which agents and operators we will target on your behalf and conduct regular visits and calls. Your annual Chinese sales and marketing plan will set out sales targets, objectives and initiatives (such as which trade shows to attend) all tailored to your budget.

Social Media

Chinese people live their lives on China’s hugely popular social media platforms, WeChat and Weibo, and you will need to consider how you are going to reach their millions of users. We will set-up and manage your social media account, and drive increased followers through promotions and trade and media partnerships.


Is your product right for the Chinese market? Are you sure that what works for your other international visitors will also delight your Chinese guests? How competitive is your sector and is it worth investing in China? We will conduct cost-effective research with our trade contacts in China to help you define your challenges and advise you on next steps for this market.

Chinese Websites

With 770 million internet users in China, it is vital that your product is both easy to find and easily understood on the web. If you are looking for a web presence in China, you need to consider localisation and hosting as well as translation. We can help you through this process.

Sales Missions

We offer tailor-made sales missions to Beijing and other cities which focus on pre-qualified tour operators and agents to ensure your product is relevant to them. You will visit them in their offices for productive, insightful meetings lasting up to one hour each. This approach ensures that your time is well spent, and your chances of a successful negotiation are high. Sales missions are escorted by bilingual travel professionals from the CTO team in Beijing and full briefing and reports are delivered.

Tour Operator
& Agent Training

Our training sessions are held at the offices of major Chinese tour operators and we have the relationships which allow us access to their valuable time. Our sessions are interactive and engaging and our staff are very experienced; trained in your products with a deep understanding of the operators’ needs to enable them to successfully sell your product.

China Ready
UK Training

Working with our training partners, Capela China, we can provide your business with the necessary training to welcome your new Chinese visitors. Their in-house training for management or front-line staff has been awarded the GREAT China Welcome Charter Mark by VisitBritain.