Senior digital agency specialist joins China Travel Outbound

Travel PR and marketing agency, China Travel Outbound (CTO), has recruited senior digital specialist, Ed Lamb, to head up its client services division.

Lamb has nearly two decades’ experience on agency management teams and joins CTO from the award-winning Brighton digital agency, Propellernet, where he worked for 9 years, leading pitch wins with new blue-chip clients such as Marks and Spencer, Waitrose and McArthurGlen.   Prior to that Lamb played a key role within TMW’s management team, developing their digital offering as TMW (now TMW Unlimited) successfully evolved from an offline DM model to an online focused approach, with digital revenues quadrupling in his 3 years there.

Lamb’s appointment comes at an exciting time for the Chinese specialist as they enter their sixth year of trading, now working with over 20 clients in the tourism industry within the UK and Europe, and experiencing double digit annual growth. 

CTO has recently added Visit Copenhagen to its list of clients, and Lamb will play a key role in further international expansion and in developing new products to serve the needs of the agency’s customers.

Helena Beard, Founder and Managing Director of China Travel Outbound, said,

“I am thrilled to be working with Ed. He comes to us with a great track record in building successful agencies and his digital experience will be invaluable in our future plans.”

Ed Lamb said, “It’s a fantastic time to get involved with China Travel Outbound given the excellent base that has been put in place.   I can’t wait to work with Helena and the rest of the team to build on that and deliver the next phase of growth, increasing Chinese tourism revenues for all our clients.” 

For more information about China Travel Outbound, please visit

Editors’ Notes: 

China Travel Outbound is a specialist travel PR and Marketing agency with offices in Brighton and Beijing. The agency’s clients include VisitBrighton, Royal Museums Greenwich, English Heritage, LNER and City Cruises. For more information, please contact Helena Beard at [email protected]

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