We have launched a new opportunity for British hotels and restaurants to host visiting Chinese media, travel bloggers and Key Opinion Leaders. Our Chinese Media Hospitality List will include a maximum of five hotels in each town or city to be contacted with opportunities to host Chinese media and VIPs visiting the UK.
There will be no charge to join the list, but participating hotels must be of a standard equivalent to 4 star or above, and be able to deliver against certain criteria including the provision of a free full breakfast option and at least two nights’ free of charge accommodation per trip (subject to availability).
Restaurants are also invited to sign up. Restaurants are required to deliver free of charge meals including wine and soft drinks. The restaurant list will have no maximum but opportunities to host will be determined by itineraries.
Across the spring and summer of 2018, we organised trips for 14 KOLs and media to the UK on behalf of their tourism clients, with still more planned. Each hosting hotel received the benefit of exposure in top magazines and websites, such as National Geographic Traveler, Mafengwo and Qyer. In many cases, hotels and restaurants also featured within posts on the Chinese social media platforms, WeChat and Weibo.
Car rental companies, rail providers, domestic airlines, Mandarin-speaking tour operators, and private transfer providers are also invited to get in touch to register their interest in supporting future trips.