China Travel Outbound is offering FREE market consultations to destinations and tourism businesses planning to apply for financing through the recently-opened Discover England Fund. The 3-year, £40 million fund seeks to finance initiatives which will deliver bookable product that appeals to international visitors. To help access the Chinese outbound market, predicted to total 220 million by 2025, China Travel Outbound will give you a free bespoke consultation to aid your bid.
We’ll take you through research opportunities to understand the Chinese market, the travel industry landscape and Chinese consumers, from group to independent travellers and from familes to millenials. We will share our approach to product testing and validation and we can help you put together a Chinese marketing and/or digital development plan to support your application.
The Discover England fund is designed to support the growth of inbound tourism, one of England’s most successful export industries. In Year One the fund’s focus is upon “quick-win projects and pilots that meet customer demand and test new product or new ways of joining up and distributing existing product” and “research to build understanding of customers, markets and product gaps”. This is a great opportunity to gain your share of the enormous Chinese market while first-mover advantage is (just) still possible.
Free consultations are subject to availability and spaces are limited. As soon as you have decided to apply for funding, please get in touch by emailing [email protected]. Consultations will be through conference facilitated telephone calls lasting up to 30 minutes.
Find out more about the Discover England Fund Criteria and process for application here. The first round of consideration of bids starts from 31 May 16 and Visit Britain is encouraging applicants to submit bids as soon as possible.
Funding of up to £250,000 is available for 10-15 applicants with projects which can be delivered by 31 March 2017. Expressions of interest for longer term projects will be sought between July and October 2016.