Adrian Watts appointed Managing Director of China Travel Outbound

China Travel Outbound today announced the appointment of Adrian Watts as Managing Director.

China Travel Outbound, a sister company to KBC PR and Marketing, was launched at World Travel Market in 2013. The company offers specialist representation, PR and marketing services for travel and tourism brands looking to promote themselves to the Chinese market.

Adrian Watts’ travel career started in the airline industry but he was most recently Sales and Distribution Director at  He has also held senior positions at Eurostar, Thomas Cook and Holiday Inn.

Adrian Watts commented: “When I first started talking to Helena about the post, I was really struck by her passion for the tourism industry.  Then I started looking at some of the statistics around the growth of the Chinese outbound market and the decision to join was very easy.

I look forward to immersing myself in the Chinese market and helping global travel and tourism businesses and destinations maximise the opportunity to attract this huge new wave of Chinese tourists.”

For further information, please contact Helena Beard at [email protected]